SEO Costa Rica



by Matt C.:

Berkshire Hathaway
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]
My next project: AutoSEO
This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Google to Stop Unofficial Autocomplete API
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of its effects.
Is Google Testing a Knowledge Vault Update?
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask."
Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.
5 Content Marketing Myths To Correct Now
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
New Google Maps 'Your Timeline' Puts Location History at Core
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
3 Static Content Hacks to Supercharge Your Search Traffic
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it.
Content Marketing: Big Publicized Events Or Continuous Engagement?
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
Link Quality: 50+ Questions to Ask
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
Instagram Brings Search to Desktop
The photo- and video-sharing app has added search features to its website for the first time.
Google Dominates the U.S. Mobile Organic Search Visits in Q2
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
Bing Native Ads Combines User Intent, Native Experiences
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in and out of search.
7 Content Growth Hacks to Help Drive More Qualified Traffic
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
Google Job Ad Demonstrates Data Focus
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google.
Local Sources Teach Bing Users About Their New Neighborhood
Bing has made it easier for mobile users to navigate a new neighborhood.
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
CPC Growth Is Down - But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.
Settling the Great Steak Debate This Summer Grilling Season
This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m.
AdWords Scripts Discovery - Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other mobile shopping-friendly features.
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user.
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.
The Psychology of Search – 5 Ways To Optimize For User Demand
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
Google Maps Now Shareable Across Devices
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
3 Tips for Understanding Your “Courtship” with Search Engines
SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a pretty strong parallel to dating.
Which Placements Should I Exclude on the Google Display Network?
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience.
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.
Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.