SEO Costa Rica



by Matt C.:

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. […]
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the […]
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force […]
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn’t give my stomach […]
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest […]
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well. The project itself was pretty simple: - Acquire […]
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to get to $10,000 or even higher. If anyone has ever wanted to take money out […]
30 day challenge update: stretching!
I like to set myself different challenges every 30 days. In October 2013, I tried to eat better and exercise more. I did alright on that, but without a specific daily goal, I had a hard time deciding how well I did. I mostly got back into the habit of exercising daily, so that was […]
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site. We’ve […]
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you enjoy watching our webmaster videos, you can follow @googlewmc to hear as soon as we […]
Foursquare Upgrades App, Transitions Check-Ins to Swarm
Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
5 Content Questions to Guide Your Site Redesign
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
Using Majestic's Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
How to Ensure Your SEO Strategy Delivers the Right Traffic
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
4 Amazing Things You Simply Must Know About Sensational Headlines
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
Blogger Fined for Top-Ranked Restaurant Review
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.
Marin Adds Google Shopping Campaign Management
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.