SEO Costa Rica



by Matt C.:

The story of Darby Stott
I haven’t really written about what it was like to run the Boston Marathon, but I wanted to share one story with you about a woman named Darby Stott. I’m a slow runner (our running group in San Jose likes to call ourselves “a social group with a running problem”). So to make it to […]
On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. […]
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the […]
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: – March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force […]
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn’t give my stomach […]
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest […]
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well. The project itself was pretty simple: – Acquire […]
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to get to $10,000 or even higher. If anyone has ever wanted to take money out […]
30 day challenge update: stretching!
I like to set myself different challenges every 30 days. In October 2013, I tried to eat better and exercise more. I did alright on that, but without a specific daily goal, I had a hard time deciding how well I did. I mostly got back into the habit of exercising daily, so that was […]
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site. We’ve […]
Are You Avoiding These 3 Trouble Areas in International PPC?
What are some of the most common problems international brands face in their paid search management?
3 Ways to Form More Integrated Social and SEO Teams
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
People Build Links
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections
Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
Gmail, Google+, and Hangouts Suffer Outage Across Europe
The hour-long problem sees services replaced with 500-error messages.
Penguin 3.0: A Proven Roadmap to Recovery
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
Bing Ads Improves Speed, Bidding, and Targeting
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Penguin 3.0 Born One Year After Its Predecessor
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
The Importance of Initial Research Prior to Link Development
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.
Google to Fight Piracy by Modifying Search Algorithms
Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.
Google's Profits Decline as It Spends Heavily in Q3
The company's earnings slip 5 percent as Google ups its spending.