SEO Costa Rica



by Matt C.:

Berkshire Hathaway
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]
My next project: AutoSEO
This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data.
Simple SEO Mistakes That Can Cause Damage
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.
5 Misconceptions About Link Building That Are Ruining It for Everybody
Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see results.
Becoming Linkable: What Would They Link To?
When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.
How SEOs can Benefit From the Crossover Between CX, UX and SEO
No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a plan to divvy up those jobs.
Yahoo Powering Search Results with Google
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results.
Toyota Partners with Google Places for Local Targeting
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
SES Atlanta – The Southern Sweet Spot of Search Events
Join us at SES Atlanta, where we'll feature SEO and PPC talks by Newell Rubbermaid, Aflac, The Home Depot, The Atlanta Hawks, CNN, and more!
Want to Combine Sites in Search Console? Google Wants to Know.
Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.
How OpenTable Leverages Data to Create a Holistic Dining Experience
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs.
Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals
While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to users' time onsite.
Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers.
Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.
Are There Really Any Outdated Link Techniques?
Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.
Google Earth Turns Ten and Adds Two New Features
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earth's most beautiful places.
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
5 PPC Tips from ClickZ Live Toronto
To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.
Amazon Eyes Siri and Cortana as Alexa Opens Up to Developers
Amazon has introduced its own voice search function, Alexa, which will allow third-party developers build support for the system into their own apps.
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves not to do.
AdWords Update Combats "Fat Finger Syndrome"
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
Bing Livens Up Homepage With Audio Tools
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well.
Instagram Makes Content More Accessible With Place Search
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly.
Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Bing Revamps Rewards Program on Mobile
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.
The Final Hurdle Is Cleared - Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction.
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.
Bing Video Search Gets a Streamlined Makeover
Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.
Emojis Disappear From Google Search Results
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today.
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
Why I Will Continue to Use the Term Link Building
A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion.
Analyzing Indirect Competitors Can Help Your Link Building Efforts
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights.
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time. Twitter has something similar planned later this year.
4 Elements You Need to Include in Your Online Marketing Campaigns
Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO, social media and PPC.