SEO Costa Rica



by Matt C.:

Berkshire Hathaway
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]
My next project: AutoSEO
This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and eating habits.
5 Essential Hybrid Digital Marketing Skills to Develop Now
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
Google Kills Flash Advertising in Chrome for Good
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.
What Would You Do If You Were CEO of Skyscanner?
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists.
5 Tools for Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
6 Quick Tips to Prevent SEO Annotations from Becoming a Chore
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?
Google Denies EU Antitrust Charges as Legal Battle Looms
Google says the European Commission's antitrust charges are "wrong as a matter of fact, law, and economics."
Google's CTR Dominance Is a Double-Edged Sword
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
8 Ways Content Marketing and SEO Can Work Together
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
5 Steps for Infiltrating Communities for Links
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can make social an integral part of your link building strategy.
Google Local Pack Is 233 Percent More Important
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Learning from larger advertisers and monitoring threats in competitors' landing pages are just two benefits of using PPC spying tools to monitor to competition's sales funnels.
Do App Interstitials Create A Bad User Experience?
Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning.
Protect It or Lose It: 7 Tips for Maintaining Your Brand Reputation
When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with the SBA are just two proactive "defensive" measures.
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.
Google's Alphabet: A Welcome Move in Asia
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making sure you're not in a position to need them in the first place.
Tweets Officially Show In Google Desktop Searches
Six months after the deal giving Twitter access to Google's "firehose" of data generated by Tweets, Tweets have started to appear in search results.
Google Summoned to Remove Links to Articles About 'Forgotten' Articles
The U.K.'s data privacy watchdog has ordered Google to remove search links to news articles about Right to be Forgotten link removals.
Bing Snapshots First to Bring Advanced In-App Search to Users
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing people to search without leaving them.
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead?
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers.
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search Query Report are good places to start.
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
Navigating The Roadblocks of Content Marketing
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.
14 Things to Do When You Get Great PR but No Editorial Links
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space.
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business.
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
Are Desktop Sites Still Necessary? No, Says Google's Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
Enterprise Link Acquisition for Top of the Funnel Marketing
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling.
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important.
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy.
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year.