SEO Costa Rica



by Matt C.:

Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Buy Viagra online?
Working in webspam, we sometimes use the phrase “buy Viagra online” as an example of a search query that might be spammy. That’s why I noticed and remembered the 2013 announcement that you can officially buy Viagra online. As this Time article points out, you’ve actually been able to buy Viagra online through legitimate pharmacy […]
Thanksgiving turkey hat
Because not every blog post has to be serious: Special thanks to my friend Amy who crocheted this masterpiece! Amy also works with an awesome group of volunteers that crochets dolls for kids fighting cancer and other illnesses.
Google Adds Mobile-Friendliness and Indexed Apps as Ranking Factors
The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.
The Formula for Successful Newsjacking
Capitalizing on news that's already out there can help you earn links back to your website - if you know how to do it effectively.
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
Brands Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
SMBs Benefit From New YP Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.
Why Search Was Instrumental in the Growth of Taco Bell's App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.
Click-to-Call and the Big Data Gap
Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.
Does Your PPC Campaign Pass the Mobile Test?
Here are three questions marketers must ask before launching a mobile PPC campaign.
Spotlight On: Yelp's Rosie Akenhead
Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.
6 Tips From the Monty Python School of SEO
What kind of SEO takeaways can you get from classic Monty Python sketches?
Here's How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
Google Tests Live Chat in Search Results
The search giant is experimenting with integrating Google Hangouts into its search results.
Mobile Responsive Sites Boost Search Rankings for SMBs
While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank.
Fledgling App Uses Twitter's Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
5 Steps to Driving More Calls From Mobile Search
Here are five ways to make the most out of mobile click-to-call opportunities and forge stronger customer connections.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?
Wearables to Heighten Demand for Local Search: Prepare Now!
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities.
Is Link-Building Dead?
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community.
5 PPC Settings That Can Sabotage Success
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.
Google AdWords Reveals Mobile Call-Only Campaigns
​Call-­only campaigns​ are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.
5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.
3 Myths That Block Mobile Marketing Success
These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.
Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Online to Offline: The Next Generation of Search
Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.
Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.
Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings.
Preparing for Penguin 4.0: A Google Penalty Prevention Protocol
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.
Google Scores Legal Victory as Judge Rejects Antitrust Claims
The ruling says consumers are free to use whatever apps they choose.
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today - what might it look like?
Keyword Strategy: Then vs. Now
Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.
55 Questions to Ask Before Restructuring a PPC Account
If you are a pay-per-click manager, at some point you’re going to inherit an existing account. Here is a checklist of items to review before committing to a restructure.
11 SEO Tactics You Need to Know in 2015
As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year.
SEO Reporting – A Simple Yet Powerful Approach
A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.
Google Offers Guidebook for AdWords Updates
Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates.