SEO Costa Rica



by Matt C.:

Berkshire Hathaway
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]
My next project: AutoSEO
This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.
Facebook "Hello" Brings Local Search to Calls
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.
Bing Follows Google's Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
AdWords' Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
SEW, ClickZ, ClickZ Live, and SES Acquired by Blenheim Chalcot
SEW, ClickZ, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.
Optimization Not Only Factor in "Mobilegeddon" Search Ranking
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking.
Google "Mobilegeddon" Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan.
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions.
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs.
Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify?
Google to Make Mobile URLs More User-Friendly
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.
See Your Site as Googlebot Mobile Does
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?
Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEO
Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways your video content can cause engagement problems, along with how to keep that from happening.
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity.
Yelp Adds Restaurant Reservations as New Search Option
Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine.
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices.
Bing Uses "Bubbles" to Simplify Image Search
Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search bubbles.
Yandex Brings Links Back as a Ranking Factor
The largest search engine in Russia has decided to abandon its non-link policy, which was introduced a year ago.
Content Inspiration From Competitors
What’s a simple way to look at which content is driving the most links and social signals for your competitors?
Google to Update Maps
A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic.
European Commission Accuses Google of Abusing Search Dominance, Opens Android Probe
The European Commission (EC) takes a tough line as it finally files a Statement of Objections against the search giant.
Google Searches With 'Near Me' Surged 34 Times Since 2011
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile.
5 Steps to Plan Your PPC Account Restructure
Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.
Flickr Enhances Search Capabilities
The online photo and video service has introduced a new search interface and added a number of improvements to its search engine.
6 Sins You’re Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
Knowing Your Customers: The Art of Real-Time Personalization
If you want to improve the user experience - and your rankings - by creating the real-time personalization experience, follow these steps.
Bing Revamps Its Mobile Homepage
The search engine has redesigned the mobile homepage of Bing.com for a better user experience.
5 Ways to Use Your Competitors to Gain SEO Momentum
It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.
Building the Digital Marketing Agency of the Future
In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level.
Where’s the Value in AdWords Dynamic Structured Snippets?
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out where the value lies.
Extending Quality Assurance to the Entire Development Team
Even though this may slow your quality assurance procedure, it's worth it - embrace the process.