SEO Costa Rica



by Matt C.:

Berkshire Hathaway
My taste in financial advice runs toward the simple and the lessons I’ve learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]
My next project: AutoSEO
This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Google Apologizes For Racist Maps Listings
The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.
Google Buy Button – Is it Right for You?
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?
Bing Begins Indexing Apps By Content Rather Than Title
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.
Mozilla Dabbles in Commercial Advertising with Suggested Tiles
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.
Google Seeks New Doodler
Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's homepage.
Google Unveils Rebranded Webmaster Tools
The tech giant introduced Search Console today, a rebranded version of its Webmaster Tools.
Can You Reavow Links You Have Previously Disavowed?
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.
Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags.
The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
Apple Amping Up Maps to Compete With Google
Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC.
Are You Making These Three Silly SEO Mistakes?
Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO.
Google Upgrades AdWords Editor to Support Labels
Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads.
How Your PPC Strategy Is Like Gardening
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship.
Bing to Follow In Mobilegeddon's Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt.
Bing Ads' Campaign Planner Offers Insights into Competitors' Campaigns
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical, and product. It also shows competitors' positioning.
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
4 Tactics for Outstanding E-commerce SEO
How retailers can come out on top in the changing world of search.
Google Grants 40 Percent of Right to Be Forgotten Requests
A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program.
Technical SEO – It’s All About the Crawl
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any difference.
Google Steps on Map Maker Edits After Android Urination Incident
A peeing Android is probably not welcome back on Google turf.
The Rise of Voice Search and Something You Can Do About It
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing.
Blogging and SEO: A Relationship It Pays to Nurture
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content.
Facebook "Add a Link" Feature to Rival Google
According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without using search engines like Google.
5 Advanced SEO Strategies for Inbound Experts
Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.
5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect.
Google My Business to Link to Third-Party Delivery Services
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business search results.
The Amazon Change Engine
While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users.
Can Buying Installs Aid Organic App Ranking?
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not.
Google Reveals Search Analytics Report for More Refined Data
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
Does the Page Match the Search?
There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.
4 Tips to Improve Your Product Feed for Advertising
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
Google Reveals New AdWords Products
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
"Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
Building Links to Your "About Us" Page
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.