SEO Costa Rica



by Matt C.:

My next project: AutoSEO
I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the […]
Next 30 day challenge: social media/news cleanse
For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]
Fixing “full path disclosure” issues
Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file […]
Lessons learned from the early days of Google
Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube: We did the talk in a pretty large room, and the camera at the back of […]
My two favorite books of 2014
I’d like to mention two books that stood out for me in 2014: Nonfiction: The First 20 Minutes. Gretchen Reynolds is a New York Times columnist who distills health and exercise research down to practical, readable advice. I’ve never dog-eared as many pages in a book as The First 20 Minutes. Reynolds writes about why […]
Fun mosaic effect with Go
A few months ago I saw a cool mosaic effect in a Wired ad for CA Technologies. Here’s what part of the ad looked like: I liked the ad, so I wondered how they did it. Can you see out how to create a similar effect? Take a minute to figure it out as an […]
An investment reading list
If you’ve read Scott Adams’ financial advice and my financial tips in case you win a startup lottery, then you might be interested in a few more pointers to good resources. Some web pages and books: – Don’t Play the Losers’ Game, by Henry Blodget. This is a short, accessible piece that explains why picking […]
New 30 day challenge: “hermit mode”
I’ve been spending more time surfing the web on my laptop than I’d like to. I’ve also noticed more emails that lure me into short tasks, but eventually eat up a large chunk of my day. I’d prefer to be spending more time working on projects, reading, and unplugging. So my new 30 day challenge […]
30 day challenge wrap-up: writing
So how did I do on my 30 day writing challenge? Well, the picture tells the story: Not too bad! I did miss one day, but here’s a secret about 30 day challenges: if you miss a day or two, you can just keep doing the challenge for another day or so at the end. […]
Buy Viagra online?
Working in webspam, we sometimes use the phrase “buy Viagra online” as an example of a search query that might be spammy. That’s why I noticed and remembered the 2013 announcement that you can officially buy Viagra online. As this Time article points out, you’ve actually been able to buy Viagra online through legitimate pharmacy […]
VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page.
Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.
Using Key PR Messages in Content Creation for SEO
Sometimes it's hard to get SEO, content creation, and PR working effectively together, but these three tips can help.
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Flexibility Is Key for SEOs [#CZLNY]
"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
Backlink Bummers: 5 Clues to Off-Site SEO Trouble
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
5 New Types of Content for the Future of Marketing
Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns.
Amazon Gives Google a Run for Its Money With Home Services
Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.
5 Trends to Watch in the Mobile-First Search Era
In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
Natural Links – What Are They, Really?
Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter?
5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple."
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Google Loses Safari Web Tracking Court of Appeal Case
U.K. consumers can now take the Web giant to court.
Google’s Mobile Algorithm Puts Customers First [#SESMiami]
Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.
Ad Blocking: The Good, the Bad, and the Ugly
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
Google’s New Program Aims to Get Local Businesses Online
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
Hilton Uses Google Hotel Ads to Entice New Customers
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.
Help! My Penalty Was Lifted, But Traffic Has Not Increased
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of them.
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Little Fanfare as Yahoo Leaves China
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
Bing's Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
3 "Easy" Questions SEOs Must Ask Themselves
These introductory questions that are rather "easy" can help pave the way to a well-thought-out organic search strategy.
2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
FTC Report Details How Google Manipulates Search Market
A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time.
Yahoo's Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
Incorporating Hispanic Marketing to Your Search Marketing Strategy
The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?
Google Simplifies Top Movers Report, Autofill on Mobile
Improving Google for both advertisers and regular users, the search giant released a simplified top movers' report, as well as an update on Chrome's autofill feature.
Heating Up the Search Scene in Southern Florida at SES Miami
In this sneak preview of SES Miami coming up on March 26, you will see why swapping a day at the beach for a conference room is well worth it.
Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action
Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business owners, webmasters, and SEOs.
PPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
Landing Page Conversion: Organic & Content Optimization
Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing.
SXSW 2015: Shazam Partners With Brands to Simplify Search
Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search.
Google to Improve Doorways Algorithm for Better Search Results
To minimize the impact of webspam, the search giant will adjust its algorithm for doorway pages.
3 Signs Your SEO Campaign Is Dying – and How to Fix It
SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.
5 Ways of Rethinking Your Referral Traffic
So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?