SEO Costa Rica



by Matt C.:

The story of Darby Stott
I haven’t really written about what it was like to run the Boston Marathon, but I wanted to share one story with you about a woman named Darby Stott. I’m a slow runner (our running group in San Jose likes to call ourselves “a social group with a running problem”). So to make it to […]
On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. […]
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the […]
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: – March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force […]
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn’t give my stomach […]
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest […]
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well. The project itself was pretty simple: – Acquire […]
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to get to $10,000 or even higher. If anyone has ever wanted to take money out […]
30 day challenge update: stretching!
I like to set myself different challenges every 30 days. In October 2013, I tried to eat better and exercise more. I did alright on that, but without a specific daily goal, I had a hard time deciding how well I did. I mostly got back into the habit of exercising daily, so that was […]
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site. We’ve […]
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Google's My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
6 Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Google Patent Aims to Use TV as a Signal in its Search Algorithm
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
Bing Predicts Weighs in on Scottish Independence Vote
As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
Bing Rolls Out Tablet-Related Device Targeting Updates
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Germany Wants Access to Google's Search Algorithm
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
Link Source in Google Knowledge Graph is Something of a Coin Toss
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
Google’s 10th Transparency Report Shows Government Requests are Rising
Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year reporting period.
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now
With Christmas less than 20 weeks away, retailers need to start thinking about their Christmas pay-per-click (PPC) campaigns now.
Bing Ads Enhances "Change History" Page
Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon.
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.